Understanding Recommendations

Quick answer

Agency AI analyzes the last 7 days of your account data and posts optimization recommendations on the Dashboard page, under Ad Performance Recommendations. Nothing changes in your ad accounts until you act. On Google, click Apply recommendation and Agency AI makes the change for you. On Meta, Agency AI tells you what to change and you apply it on the Campaigns page.

Where to find them

Open Agency AI in your Shopify admin. The Dashboard page shows your Stats at the top and Ad Performance Recommendations underneath, labeled Based on the last 7 days of account data. Click Analyze Ad Performance to run a fresh analysis.

(The Advanced Dashboard has its own dedicated Recommendations page. Same engine, different surface.)

What's on a recommendation card

Every card shows:

• The action — for example, Decrease tROAS on P-Max iEDM or Increase Budget for Agency TOF-BROAD-V2
• The channel, campaign, and date — for example, Google · P-Max iEDM · July 7 2026
• The proposed change — the old value struck through, the new value beside it (tROAS 5.26 → 4.73)
• The evidence — Spend, ROAS, CPA, CTR, and Conversions for the period
• The reasoning — plain-English explanation of why, referencing your breakeven ROAS and your target ROAS

Click View details for the full breakdown.

Google recommendations: Apply recommendation

Google cards have an Apply recommendation button. Click it and Agency AI makes the change directly in your Google Ads account.

Most Google recommendations adjust target ROAS (tROAS) rather than daily budget. That's deliberate. Google's bidding responds faster and more predictably to a change in target than to a change in budget, and moving budget on Performance Max tends to disrupt learning. Your daily budget functions as a ceiling.

Meta recommendations: apply them on the Campaigns page

Meta cards do not have an Apply button. Agency AI does not push optimization changes into Meta on your behalf.

Instead, the card tells you exactly what to change — for example, Increase Budget for Agency MOF/BOF - email list, $30/day → $45/day. Go to the Campaigns page, find that campaign or ad set, and make the change there. Agency AI will prompt you with the pending adjustments when you arrive.

Dismiss removes the card if you disagree with it.

The recommendation types you'll see

Decrease tROAS (Google). Your campaign is beating its target ROAS with room to grow. Lowering the target lets Google bid for more conversion volume while staying profitable.

Increase tROAS (Google). Your campaign is running below breakeven. Raising the target forces Google to bid only on higher-value conversions.

Increase Budget (Meta). An ad set is well above your target ROAS with real conversion volume. Scale it.

Pause (Meta). An ad or post is spending with zero or near-zero conversions, past the point where the result is likely to be noise. Cards for pause recommendations are marked with a red bar on the left edge.

Creative refresh. Frequency climbing, click-through rate falling. Classic fatigue.

Where do "breakeven ROAS" and "target ROAS" come from?

Recommendation explanations compare your performance against a breakeven ROAS and a target ROAS. Your breakeven ROAS can be adjusted on your brand page which will modify Agency AI's algorithms.

Why do I have no recommendations?

Two reasons, both normal.

The learning phase. After you launch or significantly edit an ad, Meta's algorithm needs roughly 3–5 days and a volume of conversions before delivery stabilizes. Changing things during that window resets the clock. Agency AI waits it out.

Statistical confidence. One bad day is not a signal. Agency AI holds a recommendation until the data supports it.

If the Recommendations section is empty in your first week, that is usually the correct answer, not a failure.

Why do I see the same recommendation on multiple dates?

Recommendations are generated against a trailing 7-day window and dated. If a campaign has needed the same adjustment for several days running, you'll see a card for each day. Acting on the most recent one addresses the underlying issue.

Frequently asked

Will Agency AI change my ads without asking? No. Every optimization change requires you to act first.

I applied a Google recommendation. How do I know it worked? Check the campaign in Google Ads. The new target ROAS will be reflected there. [CONFIRM: does the app show a confirmation state or applied-history?]

Can I undo an applied recommendation? To withdraw a recommendation you approved please contact support@agencyai.app