Setting Up Your Brand Page
Quick answer
Brand Info holds everything Agency AI knows about your business. Every headline it writes, every creative it generates and every recommendation it makes comes from here. It's prefilled from your onboarding questionnaire. Nothing saves until you click Update Brand Info.
Why it matters more than anything else
Agency AI doesn't guess at your brand. It reads this page and generates from it. If AI-generated copy ever reads as "not us", fix it here, not in the ad.
Brand Visuals
Brand logo. Transparent PNG. A logo with a baked-in white background looks wrong on every creative that isn't white. Mention "logo" in an image prompt and Agency AI attaches this file.
Primary and Secondary color. Two hex values.
Auto-apply to creatives. On: your two colors go into every AI-generated image. Off: the AI picks colors that suit the image. Turn it on if your colors are how people recognize you. If they're black and white, leave it off and let Creative Style do the work.
Industry
Dropdown. Selects the playbook Agency AI applies: spend tiers, expected AOV, buying behavior. Pick the closest match. A wrong industry doesn't error; it quietly miscalibrates every recommendation.
Tone of Voice
Dropdown. "Playful & Energetic" produces very different copy from "Professional & Confident".
AI Output Language
The language Agency AI writes ad copy in: headlines, descriptions, captions, Google assets. Defaults to English. Your Brand Summary can be in any language; the output follows this setting. Details: Changing the AI output language.
Currency
The currency your dashboard reports in. Defaults to your store's currency. Stats and Manage Ads convert Shopify revenue and Meta and Google spend into it using daily exchange rates. It changes what you see, not what the platforms bill; ad budgets are always entered in the ad account's own currency. Details: Currencies in Agency AI.
Brand Summary
Up to 850 characters. Your story, your products, what makes them different. Specifics beat adjectives: "hand-crafted all-over-print festival apparel, made to order in the USA with recycled micro-polyester" gives the AI something to write with; "high-quality unique clothing" gives it nothing. State your values explicitly. See Example above the field shows a model.
Target Customer Base
Up to 850 characters. Who buys, what motivates them, how they discover brands like yours. Motivation matters more than demographics. "Attends EDC and Coachella, values self-expression, discovers brands on Instagram" is useful. "Ages 18 to 35" is not.
Value Propositions
Up to 500 characters, one per line. These become headlines, so each must be a claim a customer cares about, concrete and true: free shipping over $75, 30-day returns, made in America. Four to six sharp lines beat ten vague ones.
Offers
Sitewide discount code and Warm-audience offer. The Promo / offer Creative Style and the AI Strategist use these. Other creative styles won't invent discounts you haven't entered here.
Break-even ROAS
The return on ad spend at which your ads cover their costs: 1 divided by your gross margin after product cost, shipping, payment fees and returns. 40% margin = 2.5. Agency AI compares every campaign against it. See Where your break-even and target ROAS come from.
Saving
Click Update Brand Info. Changes affect newly generated copy, creative and recommendations. They don't rewrite ads already live.
When to update
- New product category, new market, new language
- Positioning or voice changes
- Copy stops sounding like you
- Margin shifts (break-even ROAS moves)
- Rebrand (logo, colors)
- A new sitewide offer