Using the Asset Library
Quick answer
The Asset Library stores your ad images so you can reuse them instead of re-uploading or regenerating. Anything you upload, edit, or generate with AI tools is saved there. You can reach it from the sidebar or from a tab inside Create Ad.
Two ways in
From the sidebar. The full Asset Library page. Upload assets, search by name, filter by tag, sort, rename, and delete.
From Create Ad. The Asset Library tab sits alongside Upload and AI Tools in the image picker. Pick an asset and it drops straight into your ad.
Getting assets in
- Upload — .jpg or .png
- AI Tools → Edit — the AI Image Editor modifies an image you provide
- AI Tools → Generate — the AI Image Generator creates one from a text prompt
Images you create through AI Tools are saved to the library automatically, so a good generation is never lost.
Tags
Tag your assets so you can find them later. [CONFIRM: is there a limit on tags per asset? The design called for a maximum of 2.] Useful tagging schemes: by product category, by campaign, by placement, or by creative style.
What to store
Store the images you'll reuse: hero product shots, lifestyle scenes that performed, seasonal creative you'll want again next year. Don't store one-offs. A library of 200 untagged images is worse than a library of 30 tagged ones.
Formats and sizes
Ad requirements differ by platform.
| Platform | Requirement |
|---|---|
| Google Performance Max | Minimum 2 images: one landscape (1.91:1), one square (1:1). At least 10 recommended. |
| Meta image ads | 1:1 square for Feeds, 9:16 vertical for Stories and Reels |
Keep both aspect ratios of your best creative in the library. Use the AI Image Editor to crop or extend one into the other.