How to Upload Images & Use the AI Design Studio

Quick answer

The Images section on Create Ad has three tabs: Upload your own, AI Tools to edit, generate or Genie a banner, and Asset Library to reuse anything you've made before. Up to 10 images per Meta ad. Any image can be turned into its other size (Square ↔ Story) with one click.

Upload

1. Click Add images. Select up to 10 .jpg or .png files, 30 MB max each.
2. Tick the images to include in the ad.
3. Use the size control on any image to create the other aspect ratio.

Meta assigns images to placements by aspect ratio: Square (1:1) to feeds, Story (9:16) to Stories and Reels. An even mix covers everything. One image still works; Agency AI adapts it, but purpose-sized images outperform crops.

AI Tools: Edit

Change an image you already have with plain-language instructions.

1. AI Tools → Edit. Click Add image and upload the source.
2. Pick a Creative Style (see below).
3. Write what to change: "Remove the background and put the product on a clean white studio backdrop", "Change the hoodie to navy".
4. Choose the size (Square or Story) and click Process Edit. Not right? Start over and rephrase.

AI Tools: Generate

Create an image from a description when you have no photography or want a scene that doesn't exist.

1. AI Tools → Generate.
2. Pick a Creative Style.
3. Describe the image: subject, setting, lighting, mood, composition. "Woman in a tie-dye hoodie at a festival, golden hour, crowd behind, energetic, space for text on the left."
4. Choose the size and click Generate image.

Prompt help: Writing effective prompts.

AI Tools: Genie

Eight different banner concepts in one click, all carrying your campaign copy and Brand Info. Pick your favorites and pull them in either size. Genie ignores Creative Style (it does its own range). Full guide: Creating ad banners with Genie.

Creative Style

Five styles steer Edit and Generate:

• Studio product: clean product shots on neutral backgrounds
• Lifestyle Scene: real-world settings with the product in context
• UGC / authentic: creator-style, natural light, phone-shot feel
• Promo / offer: bold graphics with offer messaging. The only style that pulls your discount codes from Brand Info onto the image.
• Flat lay / editorial: top-down styled compositions

Pick one every time. With no style selected the AI has no direction. Details: The Creative Style Guide.

Brand visuals

If Auto-apply to creatives is on in Brand Info, your primary and secondary colors go into every generated image. Mention your logo in a prompt and Agency AI attaches the logo you uploaded to Brand Info.

Asset Library

Everything you upload, edit, generate or pull from Genie is saved automatically. The Asset Library tab drops any saved image straight into the ad. Manage, tag and search the library from the sidebar. See Using the Asset Library.

Which approach

• Strong product photography: Upload, then use Edit to make the other size or a variant.
• Photos that need work: Edit with Studio product or Lifestyle Scene.
• No photography: Generate, or Genie with your logo and copy.
• Testing: upload your best photo, Genie two concepts, put all three on one ad and let Meta pick. See A/B testing.

Image tips

• Most viewers are on a phone. Sharp, high-resolution, product as the clear focal point.
• Lifestyle usually beats white-background product shots for new customers.
• Keep text on the image light. Heavy text reduces delivery.

Questions? hello@agencyai.app.