Creating an Agency AI Google Campaign
Quick answer
Create Ad → Google Ads → New Campaign (a campaign plus its first asset group) or New Asset Group (adds to a campaign you already have) → fill in or generate the assets → Create Ad. Requires the green Integration is setup check under Google Ads and a Merchant Center account linked to that Google Ads account.
New Campaign vs New Asset Group
New Campaign: a new product line, new market, or promotion with its own budget. New Asset Group: test new creative or messaging inside a campaign that's already learning, without disturbing it. After your first campaign, prefer asset groups; Google optimizes best with conversion data concentrated in fewer campaigns.
Campaign settings
- Campaign Name and Asset Group Name
- Target countries: defaults to United States. Add more as needed.
- Merchant Center account: links your product feed. Empty dropdown means Merchant Center isn't linked to this Google Ads account. Fix.
- Target language: who Google shows the ads to. Match it to your AI Output Language.
- Daily budget: in your Google Ads account's billing currency, shown in the label. Defaults to 50. A ceiling, not a spend commitment. Running Google only? Put your whole budget here.
- End date: optional.
Ad content
- Ad Summary: what you're promoting, which products, which offer, which audience. The AI writes from this.
- Copywriting Angle: Neutral is your brand voice with no angle. All angles.
- Final URL: required by Google.
- Business name: 25 characters.
- Add Custom Identifier To Title: optional tag appended to the names Agency AI creates in Google Ads.
Headlines, long headlines, descriptions
| Asset | Limit | Length |
|---|---|---|
| Headlines | 15 | 30 characters |
| Long headlines | 5 | 90 characters |
| Descriptions | 5 | 90 characters |
Write at least 10 headlines. Performance Max assembles ads from the pool; thin pools underperform. Click ✨ Generate with AI beside any group to write them from Brand Info and your Ad Summary, then edit. + Add adds another slot.
Images and videos
Minimum 2 images: one landscape (1.91:1), one square (1:1). 10 or more recommended. Upload, AI Tools (Edit, Generate, Genie, with Creative Style) or Asset Library. Details: Images and the AI Design Studio.
Videos are optional and YouTube-only: paste the URL in the Videos tab. Video ads.
Sitelinks
Optional, up to 4. Your top landing pages, not the home page. Link text 25 characters, final URL, two optional 35-character description lines. One of the cheapest ways to lift Performance Max click-through rate.
After you launch
Give Google a week. Don't edit mid-learning. Growth Plays will surface target ROAS recommendations once there's enough data, and you can apply them with one click. See Recommendations and Growth Plays.