Connecting Your Google Ads Account

Quick answer

Connect Google Ads from the app home during onboarding, or any time from Settings → Google account. A Google sign-in window opens, you approve access, then pick the Google Ads account Agency AI should manage. Google is optional; Meta is required. To launch Performance Max campaigns, your Google Merchant Center must already be linked to the Google Ads account you connect.

Before you connect

  • A Google login with Standard or Admin access on the Google Ads account (Read-only won't work).
  • For Performance Max: a Merchant Center account with approved products, linked to that Google Ads account. Agency AI doesn't set up Merchant Center for you; the Google & YouTube Shopify app does it in one flow. See Merchant Center setup and linking.
  • A desktop browser. Google's sign-in window is a pop-up, and mobile in-app browsers block it.

Connect

  1. Click Connect next to Google Ads (app home during onboarding, or Settings → Google account).
  2. Google's account chooser opens. Pick the account that owns Google Ads, or Use another account.
  3. Approve the permission "See, edit, create and delete your Google Ads campaigns". What that covers: Google permissions explained.
  4. Back in Agency AI, open Selected account, choose the Google Ads account, and click Save Google Ads Account.

Managing the connection later

Settings → Google account shows:

  • Google Ads Account Connection: Connected or not, and days until the access token expires. When it hits 0, see Reconnecting when your token expires.
  • Selected account: switch between Google Ads accounts your login can access. Save after changing.
  • Disconnect Google Ads Account: removes the stored token. Use it to switch to a different Google login.

Currency

Google Ads budgets are entered and published in your ad account's billing currency, which Google fixed when the account was created. The budget field on Create Ad is labeled with that currency. Stats and Manage Ads convert everything into the brand currency you set on Brand Info. Details: Currencies in Agency AI.

Common problems

Google shows a QR code, then "There are no passkeys available on this device." Click Try another way and sign in with your password. Full fix.

The account you want isn't in the Selected account dropdown. Wrong Google login, the account sits under a manager account your login can't see, or your access level is too low. Full fix.

No Merchant Center in the Create Ad dropdown. Merchant Center isn't linked to the Google Ads account you connected. Link it in Merchant Center (Settings → Linked accounts) or Google Ads (Tools → Linked accounts), then reload Create Ad. Details.

Products aren't showing in your Performance Max campaign. They're disapproved in Merchant Center. Open Merchant Center → Products → Diagnostics. Usual causes: missing GTINs, missing shipping settings, price mismatch with your storefront.

Google Ads account suspended. Appeal in Google Ads. We can't lift it. Reconnect once reinstated.

Why Performance Max

Performance Max serves your products across Search, Shopping, Display, YouTube and Discover from one campaign, optimizing across all of them together. For a Shopify catalog it consistently outperforms running those surfaces separately, which is why it's the structure Agency AI builds.

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