What Happens in Your First 24 Hours

Quick answer

Install, connect Meta (required) and Google (optional), and complete the onboarding questionnaire (3 to 5 minutes). Within 24 hours the Agency AI team builds your full-funnel ad architecture from your answers, and a Launch Ads button appears on your Home page. Review, click, and you're live. Merchants who skip the questionnaire never get the button, so it's the one step that matters.

Step 1: connect your ad accounts

Home shows a row for each platform. Meta is required: ad account and Facebook Page, with Pixel selected. Google is optional: connect it now or later from Settings. A store with only Meta connected is fully set up. Guides: Connect Meta, Connect Google. Trouble? Connection troubleshooting.

Step 2: the onboarding questionnaire

On Home. Eight areas: your audience, competitors, hero products, sitewide offer, warm-audience offer, target and break-even ROAS, which platforms and ad themes, and creative plus daily budget. Answers prefill your Brand Info, which you can edit any time. Be specific; every ad, creative and recommendation downstream is generated from these answers.

Step 3: we build your ad architecture (our 24 hours)

The team takes your questionnaire, store and catalog and builds your campaign structure: a new customer campaign (Dynamic ad plus image or video ads) and a retargeting campaign (Dynamic ad), with copy and creative, on the platforms you chose. Any blanks in your questionnaire get filled from your store. You'll get an email when it's ready.

Step 4: Launch Ads

A Launch Ads button appears on Home. Review the campaigns, budgets and creative it lists, then click to publish. Nothing spends until you do.

Step 5: the first week

Home shows your Stats (Total Sales, Orders, AOV, Ad Spend, ROAS, MER), the AI Strategist module, and Ad Performance Recommendations drawn from the last 7 days. Recommendations will be sparse for the first few days while campaigns leave the learning phase. That's correct, not a fault. Don't edit budgets or creative in week one.

Ask the Strategist anything meanwhile: "How did my ads perform yesterday?" See Meet your AI Strategist.

If nothing is happening

No Launch Ads button after 24 hours: check the questionnaire is submitted and Meta shows Connected in Settings. If both are true, email us.
Meta or Google review blocking you: see Meta restricted your account. We extend trials lost to reviews.
Want to launch something yourself before the build lands: Create Ad works from the moment Meta is connected. See How to create ads.

What you need before you start

A Shopify store with published products
A Meta Business Portfolio with an ad account, Facebook Page and Pixel
Optional: a Google Ads account with Merchant Center linked and products approved
A daily budget. $75 a day total if you'll run both platforms; otherwise put it all on one.

Questions? hello@agencyai.app.