Using the Agency AI Connector in ChatGPT

Quick answer

Agency AI isn't in the ChatGPT app directory yet, so you add it as a custom MCP server with the address https://s.agencyai.app/mcp and sign in. You need a ChatGPT Business, Enterprise or Edu workspace.

Once it's on, ChatGPT can analyze your Meta and Google accounts and act on them: create Meta ads, pause or turn on campaigns, ad sets and ads, change daily budgets and Google target ROAS, and run reports on a schedule.

What you need

An Agency AI account with at least one ad account connected: the Shopify app, or the MCP plan if you don't use Shopify.
A ChatGPT Business, Enterprise or Edu workspace. A workspace admin may need to allow custom connectors.

Setup

In ChatGPT, open Plugins.
Click +, then Add custom MCP server.
Name it Agency AI. Under Connection, choose the public endpoint and paste https://s.agencyai.app/mcp
Choose OAuth, read the warning, click I understand and want to continue, then Create as a plugin.
ChatGPT opens the Agency AI sign-in. Sign in (Shopify for app subscribers, email and password for MCP plan accounts) and approve.
Start a new chat and make sure Agency AI is turned on for it.

The same steps and the server address are on MCP in the AI Dashboard and on MCP setup in the MCP console.

What to ask

"How did my campaigns perform over the last 7 days?"
"Which ads should I scale and which should I cut?"
"Create a new Meta ad in my new customer campaign with the newest image in my Asset Library. Headline: 20% off sitewide."
"Pause every Meta ad that spent over $50 with no purchases this week, then list what you paused."
"Lower my Google campaign's daily budget by 15% and raise my top Meta campaign's budget by the same amount."
"Every Monday, send me a weekly performance summary." See Scheduling actions and reports.

ChatGPT asks you to confirm each change. Once you confirm, it runs in your live ad account. There is no Approve card. A scheduled task runs without asking, so give it exact thresholds. Full list: What the Agency AI connector can do.

What it won't do

Use an image you attach or generate in ChatGPT. Add it to your Asset Library in the Agency AI app first, then ask ChatGPT to use the newest image there.
Edit an existing ad's copy, link or creative. Ask for a new ad with new copy instead.
Create Google campaigns or asset groups. Use Create Ad in the Agency AI app.

Have the Shopify app? Your AI Strategist on the Agency AI home page makes banners with Genie, writes new ad copy and builds ad variations, with an Approve card before anything changes. See Meet your AI Strategist.

Troubleshooting

The connector won't add. Confirm your workspace is Business, Enterprise or Edu and that an admin allows custom connectors.

Authorization fails. Sign in with the same account you use for Agency AI. Still failing? Remove the connector and add it again.

ChatGPT can't find your data. Confirm the connector is on for the current conversation, and that Meta and/or Google are connected inside Agency AI with a live token. See Reconnecting when your token expires.

A scheduled run says it couldn't read data. Check the same two things, reconnect if a token expired, then re-run.

Questions? hello@agencyai.app.